How much does Lab 5280 charge?
Builds are quoted at a fixed price after the free audit. Everything after launch is billed at a published hourly rate, with discounts for reserving hours each month.
| Plan | Hourly rate | Monthly |
|---|---|---|
| Pay as you go | $175 | Billed by the hour |
| 10 hours a month | $160 | $1,600 |
| 20 hours a month | $150 | $3,000 |
| 40 hours a month | $140 | $5,600 |
Monthly blocks reserve time for you each month and are reviewed and resized every quarter to match what you actually use. There is no annual lock-in.
Why is a website quoted instead of priced from a list?
Because no two projects are cut from the same cloth. A five-page site for one trade and a twelve-page site with city pages for several towns are very different amounts of work. The free audit looks at what you have and what you need, then you get one fixed number before anything starts. No surprise invoices.
What are the usual starting points?
Launch
A sharp, fast site for a business that needs to look credible and win customers: up to five pages, mobile first, Google Business Profile setup, basic on-page SEO, hosting set up in your name.
Growth
A site built to rank, plus monthly local SEO: up to twelve pages including city and service pages, monthly Maps and review work, a monthly report on leads and rankings, and the care plan included.
Care
For an existing site that needs hosting, security and someone to call: hosting, SSL and nightly backups, weekly updates and monitoring, small edits each month. Cancel any time.
What do I own?
Everything. Your domain, website files, hosting account and Google Business Profile are in your name from day one. Monthly plans can be cancelled any time, with no penalty, and everything stays with you.